A commentary on “Obesity and the brain: how convincing is the addiction model?” by Ziauddeen, H., Farooqi, I. S., and Fletcher, P. C. (2012). Nat. Rev. Neurosci. 13, 279–286. An article published in April 2012 by the Nature Reviews Neuroscience (Ziauddeen et al., 2012) calls for cautiousness in applying the addiction model to obesity. This…